Why we built this for South Beach.
South Beach has world-class restaurants, hotels, fitness and aesthetic clinics — but credible, physician-led concierge wellness inside your own residence has been missing. Members were either flying to New York or LA for it, or settling for a med-spa.
We built the club to fix that, with a small physician roster, real diagnostics, and an operating model that respects how residents of these buildings actually want to be treated.